Adele and the brits

BRIT Awards 2012 nominations look set for a continuation of Adele’s Grammy win celebration this week.

With excitement building for the Brit Awards 2012 this week, British music is on a continuing high following Adele’s haul at the Grammy’s last week.  The poster-girl for British music picked up an incredible 6 Grammys including ‘Record of the Year’ (‘Rolling In The Deep’), ‘Album Of The Year’ (‘21’), ‘Song Of The Year’ (‘Rolling In The Deep’), ‘Best Pop Solo Performance’ (‘Someone Like You’), ‘Best Pop Vocal Album’ (‘21’), and ‘Best Short Form Music Video’ (‘Rolling In The Deep’), as well as delivering a show-stopping performance of her iconic single ‘Rolling In The Deep’.

The 23 year old “equalled Beyoncé’s record for most Grammys won by a female artist in a single night, and surpassed the late Amy Winehouse’s record for most awards won by a British female artist in one night”, and “ broke Michael Jackson’s record as the youngest artist to earn six of more Grammys in one night.” (http://www.grammy.com/news/and-the-grammy-went-to-adele).

With three nominations for this year’s Brit Awards including ‘British Female Solo Artist’, ‘British Single’ (‘Someone Like You’), and ‘MasterCard British Album of the Year’ (‘21’), Adele’s success looks set to continue.  Having consistently charted within the UK top 10 for the last 49 weeks since the release of her album ‘21’ in February 2011, including 18 weeks at number one (http://www.theofficialcharts.com/artist/_/adele/), Adele is an unusual example, being signed to XL Recordings, a British Independent Record Label instead of the major label you might expect.

The battle for ‘International Breakthrough Act’ also looks to be topical with the emergence of Lana Del Rey, currently enjoying her second week at number 1 in the Official UK Album Chart after the release of her major-label debut, the hotly tipped ‘Born To Die’ (http://www.theofficialcharts.com/albums-chart/).  The 24 year old self-confessed ‘gangsta Nancy Sinatra’, shot to fame after posting a DIY video of song ‘Video Games’ on Youtube.   The current  Youtube official video for ‘Video Games’ has racked up an impressive 29 million plays in only six months (http://www.brits.co.uk/artist/lana-del-rey. http://www.youtube.com/watch?v=HO1OV5B_JDw).

Altogether The BRITS 2012 looks to be an exciting night, a celebration of British talent which has been globally awarded recently, as well as a beacon for new female music in particular.

This article was written by Clare Welling. Clare is an IP Consultant at Lawdit and can be contacted at clare.welling@lawdit.co.uk


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