Bosses of Evermore Park, a theme park opened in 2018 in the US state of Utah, are suing Taylor Swift over her name album also titled Evermore, released on December 11th 2020, accusing her of trade mark infringement.
The theme park owners claimed in their lawsuit filed last week to have spent millions of dollars since the opening of their attraction and own the trade mark for the word ‘Evermore’. Furthermore, they claim that Swifts use of the word has not only led to confusion as to whether the album and park are linked, but as they also own the trade mark for merchandising purposes, Swift selling ‘Evermore’ merchandise in promotion of her music has diluted the value of their own rights and merchandise. The law suit added that since the album release the theme park has experienced a dramatic decrease in website traffic compared to ordinary levels.
Swifts lawyers have responded to Evermore Parks claims, labelling them ‘frivolous and irresponsible’. Additionally, they stated that the park has suffered no damage and rather the album release poses a ‘marketing opportunity’ for the ‘troubled theme park’.
By Ellie King, student from Southampton Solent University
